For small businesses, getting noticed online is a challenge, particularly when competing with big brands that have large marketing departments and seemingly endless marketing budgets. But more and more local companies are finding success cutting through the clutter with online video. You may find yourself asking, “why does my business need a video?” Statistics show that video improves online visibility and drives more action online than plain images and text. For example, according to the BIA Kelsey Group, viewers engage more after watching a video, with clicks for more information increasing by 30-40% and phone inquiries by 16-20%.
In some cases, when video is put in the right place, such as on a marketing-style landing page, conversion rate can be boosted by over 80% (PDF) compared to a static page with no video content.
Unlike the hefty price tags associated with TV advertising, online video is affordable for businesses of any size. You can even produce videos yourself and upload them for free.
Here’s five ways that video can help your business:
Just by having a video on your website, you are 53 times more likely to get to the top of the Google rankings. This is because Google now values video very highly. So this is one way to boost SEO without costly monthly fees to web marketing companies.
2. Make use of YouTube
YouTube is now the second most popular search engine after Google. Lots of people are turning to YouTube not just for entertainment but also to find information. Simply having a website isn’t enough anymore – you should have a video on YouTube to take advantage of all these viewers. However, the most appropriate content for YouTube is entertaining or useful, and sometimes you’re better off keeping the most commercial content exclusive to your website where it can drive conversions.
3. Use video on your social media
You can post your video on Facebook, LinkedIn, Twitter and blogs. Not only is it more likely that people will look at your social media if it has video, but it is a good excuse to get in touch with everyone to tell them to watch it!
4. Personalise your website
People like doing business with people they like. Websites can feel very impersonal and cold – adding the right video can put a friendly face to your business and encourage customers to get in touch.
5. Engage with staff and customers
The truth is that most of us are lazy or very busy or both. Either way, people are much more likely to watch a video on your website than they are to read the text.
I bet our readers can think of at least one good example (if not a whole bunch!) of where video has proven effective to market a business. What are your favourite online business videos? Let us know in the comments.
You should now have a good idea of why video is so useful, but everyone is different and video can work in so many ways. If you’re wondering how video could work for you feel free to get in touch with us. Subscribe to our RSS and follow us on Twitter for more on Video Marketing, Video SEO and latest developments in the online video space.