Testimonial Videos: showcasing how your business supports your customers’ success
Client
OpenText Enterprise Information Management (EIM) delivers integrated products for ECM, BPM, CEM, Information Exchange, and Discovery.
Industry
Software & Technology
Agency
The Marketing Doctors engage with our clients’ customers, right up to ‘C-level’, to help our clients execute marketing programmes that will appeal directly to their customers’ concerns and drive ROI through the roof.
Video Aims:
To explain how Unilever have used OpenText Software in their Records Management and Archive departments.
Production Involved:
Filmed over one day in Port Sunlight. Producer: Raha Danesh-Kazemi. Interviewer: Peter Smith. Camera & Edit: Raph Goldberg.
Testimonial
I’ve worked with Tanglewood in several high-pressure, short deadline situations and always been delighted with the results – They are quick, highly creative and always get the best out of the subjects.
— The Marketing Doctors
Where the Video Can Be Found:
Shown at an awards ceremony in Twickenham.
The challenge
The Marketing Doctors deliver C-level engagement programmes to top FTSE and NYSE companies across EMEA and the US. Access to interviewees often is very restricted, so filming needs to fit in with their busy schedules. The Marketing Doctors have worked with Tanglewood to produce videos interviewing senior execs at a wide range of their clients’ customers, including PwC, HSBC, Anglian Water, Derby Council and Unilever.
Our approach
Tanglewood and the Marketing Doctors have built a very close and effective working relationship. So much so that when a client called asking for a video to be shot and delivered to Canada within 72 hours, we made it happen, and delivered an outstanding result!
Peter comments that he chooses Tanglewood for several reasons:
Raph brings the eye for a good location and getting the lighting right, so we can shoot quickly and with minimum disruption to the interviewee. He’s also very good at setting people at their ease.
I also appreciate his ability to make sure that every quote we get is usable – he’ll suggest a retake if it’s not right or another point we should raise with the interviewee.
When it comes to editing, I can honestly say [Raph] is by far the best editor we’ve ever worked with, which includes BBC and ITN crews!
— Peter Smith (MD), The Marketing Doctors
The results
The day after the video was used – to show a government minister what our clients do – the client’s CMO called to thank us for a superb piece of work. He was amazed that we produced such a great story in such a short timescale.
When you work with Tanglewood you know you’re dealing with pros who get the basics right, produce excellent quality and will make [your] clients look good.
— Peter Smith (MD), The Marketing Doctors