Video for Nonprofits / Not-For-Profits: engaging films to showcase your work and build your client base
Client
Brighton & Hove Chamber of Commerce — The Chamber is the voice of Brighton & Hove’s business people. It’s a voice that helps its members build successful businesses and be part of this great city’s community and economy.
Industry
Service
Video Aims:
To show at the State of the City event with heads of Council and local gov representatives and businesses.
Production Involved:
Filmed over one day in and around Brighton. Producer: Raha Danesh-Kazemi. Camera & Edit: Raph Goldberg. Colour Grading: Darren Mostyn (Online Creative).
The challenge
The chamber wanted to attract new members by highlighting the benefits of its training sessions.
The subject – procurement – was complex and the filming schedule was tight. The Chamber’s Director, Sarah Springford, knew the brief wasn’t easy:
We had a very good panel of experts, but it is a very dry topic and I wasn’t sure how we were going to capture it. And we didn’t have ideal facilities either! Tanglewood had to convince the panellists that it really would be fine for them to speak off-the-cuff, unprepared, for five minutes.
— Sarah Springford, Director
Our approach
We knew that the best way to draw in the Chamber’s target audience was to make the topic entertaining as well as informative. As Sarah Springford put it, very nicely:
Tanglewood had a brilliant idea and they pulled it off. They made a very quirky film, quite 70s in style, with old-fashioned titles. And because they’re business people themselves, Tanglewood pulled out all the tips and created Top 10 Tips for Procurement.
— Sarah Springford, Director
The results
It’s helped the Chamber convey the fact that it is a dynamic organisation, offering vital services to the city’s business sector. Sarah Springford:
The panellists were very pleased with it and Brighton and Hove City Council, who funded the training sessions, were also very pleased. … It’s also brought us really good collateral and made us want to use video more. We’ve got this really nice film of an event that we’ve done, with some excellent content that is extremely useful for businesses. And that’s on our website permanently. … Tanglewood are creative and professional. They bring something special to the mix.
— Sarah Springford, Director
Where the video can be found
On the Brighton & Hove Chamber of Commerce website and YouTUbe channel: