Get Found – smart Video SEO techniques
Who needs it?
You know there are people out there looking for products or services like yours; they’re just not coming to you for them. If so, Get found – the latest in Video SEO – is the pathway for you. Use it to bring customers and prospects directly to your video (and your website) through organic search results. Promote your products, sell your services, tell your story and give vital information to the very people who want to hear from you.
How it works
Get found is a unique 12-step plan blending a beautifully fast player with the latest hosting, Video SEO and distribution techniques to make it easier for your audience to find your video. And with every video view credited to your website, not YouTube, it’s also a great way to improve your site’s search ranking. With Get found, more people come to your site and stay for longer, getting to know you and learning what you have to offer them.
The difference it makes
The pathway comes complete with regular analytic reports, so you’ll be able to see for yourself the results and ROI of V-AMPing™ your video. Our early-adopting Get found clients are seeing dramatic business benefits…
V-AMP™ stats you’ll love
• Our V-AMP™ techniques improved organic search by as much as 26%
Get Seen – smart Video Marketing, Seeding & Distribution
Who needs it?
Get seen is a brilliant video marketing resource for digital-savvy companies with knowledge to share. Want to mark yourself out as a thought leader or sector authority? As long as you have the interesting content to prove it, Get seen can help you make a big social splash. Use it to grab your audience’s attention, get your ideas heard, build a buzz around your name, even go viral and create brand apostles who do your marketing for you.
How it works
Get seen takes entertaining, brand-building content (videos for watching, not just informing) and shares it with your audience via relevant social media platforms. It’s a 12-step V-AMP™ plan using a smart mix of Google-friendly hosting, optimisation, syndication and promotional techniques to give your video the profile it deserves – and your brand the platform to shine. If going viral is a goal, we can maximise your chances by producing your video ourselves.
The difference it makes
The pathway comes complete with regular analytic reports, so you’ll be able to see for yourself the results and ROI of V-AMPing™ your video. And Get seen brings you all the benefits of the best content marketing. More engagement with your video gets you more brand exposure, earns more social followers and generates greater potential to turn those followers into customers or, just as valuably, digital brand apostles.
Get Talked About – Viral Marketing for Link Building
Who needs it?
Liking, linking, commenting, sharing, posting, pinning, retweeting. The social buzz never stops, and we have a V-AMP™ pathway to put forward-thinking brands with must-see, must-share content at the heart of it. Get talked about builds maximum social impact and brand engagement for videos that deserve a loud and widespread response. It’s as effective for ambitious charities with a message to spread as for progressive businesses looking beyond TV for their viewing audience.
How it works
Get talked about is a strategic 20-step plan made up of the latest and best thinking in viral marketing with Video. We give search engines the quality content they want, hosted, played, promoted, syndicated and distributed in all the right places; with powerful video SEO to bring your audience organically to your video. Meanwhile, we use key social influencers to keep your topic hot in the digital communities that matter. Your video won’t just make a splash then disappear; it’ll gain traction, build momentum and get the long-term impact you want.
The difference it makes
The pathway comes complete with regular analytic reports, so you’ll be able to see for yourself the results and ROI of V-AMPing™ your video. And Get talked about maximises the business benefits of the best content marketing. More people will engage meaningfully with your message for longer, making your brand more recognised, respected and trusted by powerful digital influencers of the people you want to reach. Social selling at its best, in other words.
Case Study: Lighthouse Learning
Client
Lighthouse Learning are a children’s app developer, focusing on educational tools. Their target audience is both parents and educators.
Brief
Lighthouse Learning wanted to generate brand visibility, increase downloads and drive traffic to their website.
The Challenges
Lighthouse Learning’s existing video content was not strong enough to fit their marketing goals. It did not inform or interest their audience. Unfortunately the resources were not in place to produce another video for them, so we were forced to stick with the video throughout the marketing campaign.
Tanglewood’s Approach
We worked closely with Lighthouse Learning to develop a video seeding strategy that worked with their content. We strengthened their video content with a powerful article on issues surrounding educational apps and shared it with relevant audiences.
The Results
The seeded content proved a hit with the audiences. We increased referral traffic to their website by 40% and achieved an amazing 25% audience engagement rate! What’s more, it impacted upon their product sales too:
Danielle Barnetche, Director, said, “Since the work that you did we’ve seen a really big surge in education downloads… It literally just shot up.“
Together we noticed that downloads from teachers and those in the education profession were really their primary target audience. It has made Lighthouse Learning really understand where they should place their resources when it comes to marketing:
We are now able to make better informed decisions about how to use our marketing resource and how best to use specific communication channels to engage our audience and ultimately increase downloads.”
— Alexandra Stewart, Director, Lighthouse Learning
We’ve worked with…
