2013 has seen a significant increase in the uptake of video in email as more marketers open up to the possibilities of video in marketing emails. In the recent study ‘2013 Online Video Marketing Survey and Business Video Report Trends’, compiling surveys of marketers, video usage in email marketing rose...
Sochi 2014 sponsors sweat as heat rises from angry activists
The Sochi 2014 Olympic Winter Games is nearly upon us, and so too the big drive towards advertisement omnipresence. This is the sort of event that usually has the sponsors and advertisers wringing their hands in glee, but this time a certain insouciance has found itself on the faces of...