Following on from our example of effective software video tutorials, let's discuss how to get this kind of video right.Creating software video tutorialsVideo tutorials are a really great way to explain the details of your software functionality while also providing value...
Software Explainer Videos – some software marketing examples
Another of our posts on effective marketing using video, this post will discuss how software explainer videos can quickly and clearly communicate the benefits of your desktop program or mobile app to potential customers.
What is an Explainer Video?
An explainer video is a short – usually 1-3 minute – animation that...
Software Demo Videos – some software marketing examples
As part of our series of posts on software marketing using video, this post will discuss how software demo videos can be very effective.
What is a software demo video?
The answer may seem obvious, but a software demo video doesn’t have to mean just a simple screencast (a monitor recording) of...
3 tips for planning a software marketing video
For software companies promoting products online a video is an essential tool for quickly getting your message across – it's perfect for breaking down complex problems and solutions into easily digestible "explainer" videos and is also a great way to demonstrate your product in use In this post we will...