Got a smartphone? Then you probably use Twitter. In the UK 12M of us do – that’s 80% of the total Twitter population of the UK.Globally mobile access to Twitter stands at around 60%. Mobile users’ love of the platform is no doubt driven by the platform’s short-form style, its...
The struggles of being a Sochi 2014 advertiser
Previously on Spotlight On, we had discussed how big corporate sponsors of the Sochi 2014 Olympic Winter Games had stayed quiet to avoid harming their brand. Now, mid-way through the games, we take another look at what is happening on the sub-tropical shores of Sochi and see if...
How Red Bull and Go-Pro have achieved viral success, and how you can do it too
Red Bull and Go-Pro have both achieved huge viewer numbers. But how have they done it? Read on to find out more.
Writing hilarious scripts, interesting content, shareable mother-baiting baby videos or documenting high-octane stunts is a little bit more difficult than some brands make it seem. What I’ll show you...