As every business manager knows, you need to be clear and concise in your brand/product/services message. It builds trust, authority, and it tells the audience why they should buy into what you’re selling.
Every message needs a medium
Of course, it’s not always as easy to tell your audience exactly what you...
From the pen of Raph Goldberg: Is online video right for you?
From the pen of Raph Goldberg, our creative director, comes a piece on why you should choose video for your business:
There’s a lot around at the moment about how video can help businesses achieve more...
Follow our 5 easy steps to video production success, or, how to make corporate videos and achieve your video marketing goals at the same time!
Look at it from the following perspective – if you picked up a camera and started filming now, what would the end result look like? OK, so you’re probably hilarious, and you’ve just struck viral gold (or failing that, you’ve just won £250 on You’ve Been Framed), but more than...
The struggles of being a Sochi 2014 advertiser
Previously on Spotlight On, we had discussed how big corporate sponsors of the Sochi 2014 Olympic Winter Games had stayed quiet to avoid harming their brand. Now, mid-way through the games, we take another look at what is happening on the sub-tropical shores of Sochi and see if...
How Red Bull and Go-Pro have achieved viral success, and how you can do it too
Red Bull and Go-Pro have both achieved huge viewer numbers. But how have they done it? Read on to find out more.
Writing hilarious scripts, interesting content, shareable mother-baiting baby videos or documenting high-octane stunts is a little bit more difficult than some brands make it seem. What I’ll show you...
Xmas ads are changing: all hail the advertising event.
On the 29/11/2013 Kevin MacDonald, in association with supermarket retailer Sainsbury’s, will launch the full 50 minute long version of his Christmas advertisement and short-film Christmas In A Day. The film, a festive edition of Kevin MacDonald’s previous films ‘Life In a Day’ and ‘Britain In a...
Sochi 2014 sponsors sweat as heat rises from angry activists
The Sochi 2014 Olympic Winter Games is nearly upon us, and so too the big drive towards advertisement omnipresence. This is the sort of event that usually has the sponsors and advertisers wringing their hands in glee, but this time a certain insouciance has found itself on the faces of...
4 tips for creating software video tutorials
Following on from our example of effective software video tutorials, let's discuss how to get this kind of video right.Creating software video tutorialsVideo tutorials are a really great way to explain the details of your software functionality while also providing value...