The Hero’s Journey: Using archetypes in video marketing The Hero’s Journey Have you ever wondered why so many books, films and stories seem similar? This is due to an age old story structure that has been used for thousands of years from Homer’s Odyssey to Bob Dylan songs.... 18. July 2014 / 17:14 Posted by: Raph Goldberg Categories: Uncategorized Comments: No Comments on The Hero’s Journey: Using archetypes in video marketing GPlus Share Tweet Like