The Hero’s Journey Have you ever wondered why so many books, films and stories seem similar? This is due to an age old story structure that has been used for thousands of years from Homer’s Odyssey to Bob Dylan songs....
About: Raph Goldberg
I'm Senior Editor and Creative Director here at Tanglewood. I've filmed for the BBC and still survive the odd nightshift editing with ITV. Over 8 years I have filmed and edited a range of promotional videos for small to medium organisations and businesses, with a focus on helping them leverage the power of online video to drive business. While knuckling down with the camera and making sense of it all on the cutting floor is great fun, I understand truly successful videos are born in the planning stages. I blog about these important steps that turn your video productions into successful video marketing campaigns.
Recent Posts by Raph Goldberg
10 ideas for using video to promote your business
Video marketing is currently the big thing in online marketing with Comscore revealing recently that it can lead to a 40% increase in sales. This explosion in online video viewing is partly due to increasing broadband speeds and mobile video...
Posted by: Raph Goldberg
Categories: Video Marketing
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Why does my business need a video?
For small businesses, getting noticed online is a challenge, particularly when competing with big brands that have large marketing departments and seemingly endless marketing budgets. But more and more local companies are finding success cutting through the clutter with online video. You may find yourself asking, "why does my business...
Posted by: Raph Goldberg
Categories: Video Marketing
Comments: No Comments on Why does my business need a video?