Red Bull and Go-Pro have both achieved huge viewer numbers. But how have they done it? Read on to find out more.
Writing hilarious scripts, interesting content, shareable mother-baiting baby videos or documenting high-octane stunts is a little bit more difficult than some brands make it seem. What I’ll show you...
Future tech means more connectivity, further integration and less disparity between devices. We discuss how advertising technology is changing the field.
Today in the Digital Thread we are looking towards the future of advertising technology and how advertisers are looking to new developments to address the many problems currently fermenting in an increasingly fragmented and diverse viewership.
Particularly, multiple devices, platforms and operating systems make concentrated advertising efforts increasingly difficult. Brands now...
Xmas ads are changing: all hail the advertising event.
On the 29/11/2013 Kevin MacDonald, in association with supermarket retailer Sainsbury’s, will launch the full 50 minute long version of his Christmas advertisement and short-film Christmas In A Day. The film, a festive edition of Kevin MacDonald’s previous films ‘Life In a Day’ and ‘Britain In a...
Sony tell it like it is. How to be passive-aggressive and win – software marketing examples
In this series of The Digital Thread we will discuss the pros and cons of different video marketing examples, from stategies to production styles – both good and bad. Beginning on a positive note, on this occasion we will be the discussing a hit from Sony.
There are often cases in...