Following on from our example of effective software video tutorials, let's discuss how to get this kind of video right.Creating software video tutorialsVideo tutorials are a really great way to explain the details of your software functionality while also providing value...
About: Ben Mobbs
I'm the Video SEO guru and Digital Designer here at Tanglewood. I like to post helpful updates on the industry and practical advice on how to get your video marketing and VSEO right!
Recent Posts by Ben Mobbs
Software Video Tutorials – some software marketing examples
One of our series on software marketing using video, let's discuss software video turorials. These are a great (and pretty economical) way to provide both an efficient and friendly support channel for your app, as well as a looking glass into the intimate details that your more curious potential customers...
Posted by: Ben Mobbs
Categories: Video Marketing
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Software Explainer Videos – some software marketing examples
Another of our posts on effective marketing using video, this post will discuss how software explainer videos can quickly and clearly communicate the benefits of your desktop program or mobile app to potential customers.
What is an Explainer Video?
An explainer video is a short – usually 1-3 minute – animation that...
Posted by: Ben Mobbs
Categories: Video Marketing
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Software Demo Videos – some software marketing examples
As part of our series of posts on software marketing using video, this post will discuss how software demo videos can be very effective.
What is a software demo video?
The answer may seem obvious, but a software demo video doesn’t have to mean just a simple screencast (a monitor recording) of...
Posted by: Ben Mobbs
Categories: Video Marketing
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Sony tell it like it is. How to be passive-aggressive and win – software marketing examples
In this series of The Digital Thread we will discuss the pros and cons of different video marketing examples, from stategies to production styles – both good and bad. Beginning on a positive note, on this occasion we will be the discussing a hit from Sony.
There are often cases in...
3 tips for planning a software marketing video
For software companies promoting products online a video is an essential tool for quickly getting your message across – it's perfect for breaking down complex problems and solutions into easily digestible "explainer" videos and is also a great way to demonstrate your product in use In this post we will...
Posted by: Ben Mobbs
Categories: Video Marketing
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Video SEO: 5 steps to improve video visibility
It is a common misconception that simply having a video will get your website to the top of Google results pages. There are over 200 billion videos on the web but so few of them are optimised correctly that if you follow these simple Video SEO tips you can give...
Posted by: Ben Mobbs
Categories: Video SEO
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What is Video SEO?
"Video SEO" is a term often generally applied to the increasing search engine relevance of video as the Web's most popular media format, and technically speaking, optimising video content so that it can be discovered by search. It's a hugely important part of a successful Video Marketing Strategy or campaign....