As part of our series of posts on software marketing using video, this post will discuss how software demo videos can be very effective.
What is a software demo video?
The answer may seem obvious, but a software demo video doesn’t have to mean just a simple screencast (a monitor recording) of...
Sony tell it like it is. How to be passive-aggressive and win – software marketing examples
In this series of The Digital Thread we will discuss the pros and cons of different video marketing examples, from stategies to production styles – both good and bad. Beginning on a positive note, on this occasion we will be the discussing a hit from Sony.
There are often cases in...