Today in the Digital Thread we are looking towards the future of advertising technology and how advertisers are looking to new developments to address the many problems currently fermenting in an increasingly fragmented and diverse viewership.
Particularly, multiple devices, platforms and operating systems make concentrated advertising efforts increasingly difficult. Brands now...
How FB is taking on TV: Is Facebook advertising the death of TV?
Late last year Facebook released some astounding marketing data; they claimed that their advertising platform can take on TV at it's own game. COO Sheryl Sandberg told press that Facebook have a potential audience of 3 Superbowls every evening - that's an audience of 300 million, passively waiting for...
Google’s Hummingbird search update and what it means for you
Last year Google’s Hummingbird update to its search engine caused scant comment upon delivery. Why? Well, it turned out that Google had pre-released it a month earlier without telling anyone. Bizarrely, no one noticed. So, what does it mean...
Xmas ads are changing: all hail the advertising event.
On the 29/11/2013 Kevin MacDonald, in association with supermarket retailer Sainsbury’s, will launch the full 50 minute long version of his Christmas advertisement and short-film Christmas In A Day. The film, a festive edition of Kevin MacDonald’s previous films ‘Life In a Day’ and ‘Britain In a...