As every business manager knows, you need to be clear and concise in your brand/product/services message. It builds trust, authority, and it tells the audience why they should buy into what you’re selling.
Every message needs a medium
Of course, it’s not always as easy to tell your audience exactly what you...
From the pen of Raph Goldberg: Is online video right for you?
From the pen of Raph Goldberg, our creative director, comes a piece on why you should choose video for your business:
There’s a lot around at the moment about how video can help businesses achieve more...
Is there a business case for Google Plus marketing or is G+ the audience wasteland we hope it’s not?
Should businesses invest their time in Google+? Social media now plays a greater part in any modern businesses marketing strategy, but with more and more time spent on social media you need to know that it...
How to use selfishness for video seeding, or, the Selfish Gene is alive and well and living inside of us.
Selfishness is a trait that is often disparaged in our well-meaning society. Misinterpretation of Dawkin's selfish gene thesis caused furore basically because people thought that meant that everyone went around doing selfish things all the time....
Follow our 5 easy steps to video production success, or, how to make corporate videos and achieve your video marketing goals at the same time!
Look at it from the following perspective – if you picked up a camera and started filming now, what would the end result look like? OK, so you’re probably hilarious, and you’ve just struck viral gold (or failing that, you’ve just won £250 on You’ve Been Framed), but more than...