Previously on Spotlight On, we had discussed how big corporate sponsors of the Sochi 2014 Olympic Winter Games had stayed quiet to avoid harming their brand. Now, mid-way through the games, we take another look at what is happening on the sub-tropical shores of Sochi and see if...
Google’s Hummingbird search update and what it means for you
Last year Google’s Hummingbird update to its search engine caused scant comment upon delivery. Why? Well, it turned out that Google had pre-released it a month earlier without telling anyone. Bizarrely, no one noticed. So, what does it mean...
Sochi 2014 sponsors sweat as heat rises from angry activists
The Sochi 2014 Olympic Winter Games is nearly upon us, and so too the big drive towards advertisement omnipresence. This is the sort of event that usually has the sponsors and advertisers wringing their hands in glee, but this time a certain insouciance has found itself on the faces of...