Got a smartphone? Then you probably use Twitter. In the UK 12M of us do – that’s 80% of the total Twitter population of the UK.Globally mobile access to Twitter stands at around 60%. Mobile users’ love of the platform is no doubt driven by the platform’s short-form style, its...
How FB is taking on TV: Is Facebook advertising the death of TV?
Late last year Facebook released some astounding marketing data; they claimed that their advertising platform can take on TV at it's own game. COO Sheryl Sandberg told press that Facebook have a potential audience of 3 Superbowls every evening - that's an audience of 300 million, passively waiting for...
Want to increase your email CTR? Use video!
2013 has seen a significant increase in the uptake of video in email as more marketers open up to the possibilities of video in marketing emails. In the recent study ‘2013 Online Video Marketing Survey and Business Video Report Trends’, compiling surveys of marketers, video usage in email marketing rose...