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About: Raph Goldberg

I'm Senior Editor and Creative Director here at Tanglewood. I've filmed for the BBC and still survive the odd nightshift editing with ITV. Over 8 years I have filmed and edited a range of promotional videos for small to medium organisations and businesses, with a focus on helping them leverage the power of online video to drive business. While knuckling down with the camera and making sense of it all on the cutting floor is great fun, I understand truly successful videos are born in the planning stages. I blog about these important steps that turn your video productions into successful video marketing campaigns.

Recent Posts by Raph Goldberg

The Hero’s Journey: Using archetypes in video marketing

The Hero’s Journey Have you ever wondered why so many books, films and stories seem similar? This is due to an age old story structure that has been used for thousands of years from Homer’s Odyssey to Bob Dylan songs....
18. July 2014 / 17:14 Posted by: Raph Goldberg Categories: Uncategorized Comments: No Comments on The Hero’s Journey: Using archetypes in video marketing
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10 ideas for using video to promote your business

Video marketing is currently the big thing in online marketing with Comscore revealing recently that it can lead to a 40% increase in sales. This explosion in online video viewing is partly due to increasing broadband speeds and mobile video...
11. March 2013 / 15:12 Posted by: Raph Goldberg Categories: Video Marketing Comments: No Comments on 10 ideas for using video to promote your business
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Why does my business need a video?

For small businesses, getting noticed online is a challenge, particularly when competing with big brands that have large marketing departments and seemingly endless marketing budgets. But more and more local companies are finding success cutting through the clutter with online video. You may find yourself asking, "why does my business...
7. January 2013 / 15:08 Posted by: Raph Goldberg Categories: Video Marketing Comments: No Comments on Why does my business need a video?
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Recent Posts

  • The Hero’s Journey: Using archetypes in video marketing
  • 3 types of animated video to get your business’s message across
  • From the pen of Raph Goldberg: Is online video right for you?
  • Is there a business case for Google Plus marketing or is G+ the audience wasteland we hope it’s not?
  • How to use selfishness for video seeding, or, the Selfish Gene is alive and well and living inside of us.

Categories

  • Key Industry Trends
  • Spotlight On
  • The Digital Thread
  • Uncategorized
  • Video Marketing
  • Video Production
  • Video SEO

Video Marketing Tags

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Tanglewood Productions Ltd.
105B Brooke Road,
London, N16 7RJ

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