Today in the Digital Thread we are looking towards the future of advertising technology and how advertisers are looking to new developments to address the many problems currently fermenting in an increasingly fragmented and diverse viewership.
Particularly, multiple devices, platforms and operating systems make concentrated advertising efforts increasingly difficult. Brands now...
How FB is taking on TV: Is Facebook advertising the death of TV?
Late last year Facebook released some astounding marketing data; they claimed that their advertising platform can take on TV at it's own game. COO Sheryl Sandberg told press that Facebook have a potential audience of 3 Superbowls every evening - that's an audience of 300 million, passively waiting for...
Google’s Hummingbird search update and what it means for you
Last year Google’s Hummingbird update to its search engine caused scant comment upon delivery. Why? Well, it turned out that Google had pre-released it a month earlier without telling anyone. Bizarrely, no one noticed. So, what does it mean...
Xmas ads are changing: all hail the advertising event.
On the 29/11/2013 Kevin MacDonald, in association with supermarket retailer Sainsbury’s, will launch the full 50 minute long version of his Christmas advertisement and short-film Christmas In A Day. The film, a festive edition of Kevin MacDonald’s previous films ‘Life In a Day’ and ‘Britain In a...
Want to increase your email CTR? Use video!
2013 has seen a significant increase in the uptake of video in email as more marketers open up to the possibilities of video in marketing emails. In the recent study ‘2013 Online Video Marketing Survey and Business Video Report Trends’, compiling surveys of marketers, video usage in email marketing rose...
Sochi 2014 sponsors sweat as heat rises from angry activists
The Sochi 2014 Olympic Winter Games is nearly upon us, and so too the big drive towards advertisement omnipresence. This is the sort of event that usually has the sponsors and advertisers wringing their hands in glee, but this time a certain insouciance has found itself on the faces of...
4 tips for creating software video tutorials
Following on from our example of effective software video tutorials, let's discuss how to get this kind of video right.Creating software video tutorialsVideo tutorials are a really great way to explain the details of your software functionality while also providing value...
Software Video Tutorials – some software marketing examples
One of our series on software marketing using video, let's discuss software video turorials. These are a great (and pretty economical) way to provide both an efficient and friendly support channel for your app, as well as a looking glass into the intimate details that your more curious potential customers...
Software Explainer Videos – some software marketing examples
Another of our posts on effective marketing using video, this post will discuss how software explainer videos can quickly and clearly communicate the benefits of your desktop program or mobile app to potential customers.
What is an Explainer Video?
An explainer video is a short – usually 1-3 minute – animation that...
Software Demo Videos – some software marketing examples
As part of our series of posts on software marketing using video, this post will discuss how software demo videos can be very effective.
What is a software demo video?
The answer may seem obvious, but a software demo video doesn’t have to mean just a simple screencast (a monitor recording) of...