In this series of The Digital Thread we will discuss the pros and cons of different video marketing examples, from stategies to production styles – both good and bad. Beginning on a positive note, on this occasion we will be the discussing a hit from Sony.
There are often cases in...
3 tips for planning a software marketing video
For software companies promoting products online a video is an essential tool for quickly getting your message across – it's perfect for breaking down complex problems and solutions into easily digestible "explainer" videos and is also a great way to demonstrate your product in use In this post we will...
Video SEO: 5 steps to improve video visibility
It is a common misconception that simply having a video will get your website to the top of Google results pages. There are over 200 billion videos on the web but so few of them are optimised correctly that if you follow these simple Video SEO tips you can give...
10 ideas for using video to promote your business
Video marketing is currently the big thing in online marketing with Comscore revealing recently that it can lead to a 40% increase in sales. This explosion in online video viewing is partly due to increasing broadband speeds and mobile video...
What is Video SEO?
"Video SEO" is a term often generally applied to the increasing search engine relevance of video as the Web's most popular media format, and technically speaking, optimising video content so that it can be discovered by search. It's a hugely important part of a successful Video Marketing Strategy or campaign....
Why does my business need a video?
For small businesses, getting noticed online is a challenge, particularly when competing with big brands that have large marketing departments and seemingly endless marketing budgets. But more and more local companies are finding success cutting through the clutter with online video. You may find yourself asking, "why does my business...