Another of our posts on effective marketing using video, this post will discuss how software explainer videos can quickly and clearly communicate the benefits of your desktop program or mobile app to potential customers.
What is an Explainer Video?
An explainer video is a short – usually 1-3 minute – animation that...
Software Demo Videos – some software marketing examples
As part of our series of posts on software marketing using video, this post will discuss how software demo videos can be very effective.
What is a software demo video?
The answer may seem obvious, but a software demo video doesn’t have to mean just a simple screencast (a monitor recording) of...
Sony tell it like it is. How to be passive-aggressive and win – software marketing examples
In this series of The Digital Thread we will discuss the pros and cons of different video marketing examples, from stategies to production styles – both good and bad. Beginning on a positive note, on this occasion we will be the discussing a hit from Sony.
There are often cases in...
3 tips for planning a software marketing video
For software companies promoting products online a video is an essential tool for quickly getting your message across – it's perfect for breaking down complex problems and solutions into easily digestible "explainer" videos and is also a great way to demonstrate your product in use In this post we will...
10 ideas for using video to promote your business
Video marketing is currently the big thing in online marketing with Comscore revealing recently that it can lead to a 40% increase in sales. This explosion in online video viewing is partly due to increasing broadband speeds and mobile video...
Why does my business need a video?
For small businesses, getting noticed online is a challenge, particularly when competing with big brands that have large marketing departments and seemingly endless marketing budgets. But more and more local companies are finding success cutting through the clutter with online video. You may find yourself asking, "why does my business...