The Hero’s Journey Have you ever wondered why so many books, films and stories seem similar? This is due to an age old story structure that has been used for thousands of years from Homer’s Odyssey to Bob Dylan songs....
3 types of animated video to get your business’s message across
As every business manager knows, you need to be clear and concise in your brand/product/services message. It builds trust, authority, and it tells the audience why they should buy into what you’re selling.
Every message needs a medium
Of course, it’s not always as easy to tell your audience exactly what you...
From the pen of Raph Goldberg: Is online video right for you?
From the pen of Raph Goldberg, our creative director, comes a piece on why you should choose video for your business:
There’s a lot around at the moment about how video can help businesses achieve more...
Is there a business case for Google Plus marketing or is G+ the audience wasteland we hope it’s not?
Should businesses invest their time in Google+? Social media now plays a greater part in any modern businesses marketing strategy, but with more and more time spent on social media you need to know that it...
How to use selfishness for video seeding, or, the Selfish Gene is alive and well and living inside of us.
Selfishness is a trait that is often disparaged in our well-meaning society. Misinterpretation of Dawkin's selfish gene thesis caused furore basically because people thought that meant that everyone went around doing selfish things all the time....
Follow our 5 easy steps to video production success, or, how to make corporate videos and achieve your video marketing goals at the same time!
Look at it from the following perspective – if you picked up a camera and started filming now, what would the end result look like? OK, so you’re probably hilarious, and you’ve just struck viral gold (or failing that, you’ve just won £250 on You’ve Been Framed), but more than...
Sharpen your video marketing strategy: 4 reasons to fine-tune the way you seed your video
Are your videos being shared to the right audiences? If not, why not? We're going to quickly delve into some clever demographics to show you who the best are at sharing video are and why you should be targeting them. Yes, I’m talking optimising your video seeding channels, A.K.A, getting...
How to harness mobile and the second-screen on Twitter
Got a smartphone? Then you probably use Twitter. In the UK 12M of us do – that’s 80% of the total Twitter population of the UK.Globally mobile access to Twitter stands at around 60%. Mobile users’ love of the platform is no doubt driven by the platform’s short-form style, its...
The struggles of being a Sochi 2014 advertiser
Previously on Spotlight On, we had discussed how big corporate sponsors of the Sochi 2014 Olympic Winter Games had stayed quiet to avoid harming their brand. Now, mid-way through the games, we take another look at what is happening on the sub-tropical shores of Sochi and see if...
How Red Bull and Go-Pro have achieved viral success, and how you can do it too
Red Bull and Go-Pro have both achieved huge viewer numbers. But how have they done it? Read on to find out more.
Writing hilarious scripts, interesting content, shareable mother-baiting baby videos or documenting high-octane stunts is a little bit more difficult than some brands make it seem. What I’ll show you...