Should businesses invest their time in Google+? Social media now plays a greater part in any modern businesses marketing strategy, but with more and more time spent on social media you need to know that it...
How to use selfishness for video seeding, or, the Selfish Gene is alive and well and living inside of us.
Selfishness is a trait that is often disparaged in our well-meaning society. Misinterpretation of Dawkin's selfish gene thesis caused furore basically because people thought that meant that everyone went around doing selfish things all the time....
Sharpen your video marketing strategy: 4 reasons to fine-tune the way you seed your video
Are your videos being shared to the right audiences? If not, why not? We're going to quickly delve into some clever demographics to show you who the best are at sharing video are and why you should be targeting them. Yes, I’m talking optimising your video seeding channels, A.K.A, getting...
How to harness mobile and the second-screen on Twitter
Got a smartphone? Then you probably use Twitter. In the UK 12M of us do – that’s 80% of the total Twitter population of the UK.Globally mobile access to Twitter stands at around 60%. Mobile users’ love of the platform is no doubt driven by the platform’s short-form style, its...
How Red Bull and Go-Pro have achieved viral success, and how you can do it too
Red Bull and Go-Pro have both achieved huge viewer numbers. But how have they done it? Read on to find out more.
Writing hilarious scripts, interesting content, shareable mother-baiting baby videos or documenting high-octane stunts is a little bit more difficult than some brands make it seem. What I’ll show you...
Future tech means more connectivity, further integration and less disparity between devices. We discuss how advertising technology is changing the field.
Today in the Digital Thread we are looking towards the future of advertising technology and how advertisers are looking to new developments to address the many problems currently fermenting in an increasingly fragmented and diverse viewership.
Particularly, multiple devices, platforms and operating systems make concentrated advertising efforts increasingly difficult. Brands now...
How FB is taking on TV: Is Facebook advertising the death of TV?
Late last year Facebook released some astounding marketing data; they claimed that their advertising platform can take on TV at it's own game. COO Sheryl Sandberg told press that Facebook have a potential audience of 3 Superbowls every evening - that's an audience of 300 million, passively waiting for...
Google’s Hummingbird search update and what it means for you
Last year Google’s Hummingbird update to its search engine caused scant comment upon delivery. Why? Well, it turned out that Google had pre-released it a month earlier without telling anyone. Bizarrely, no one noticed. So, what does it mean...
Want to increase your email CTR? Use video!
2013 has seen a significant increase in the uptake of video in email as more marketers open up to the possibilities of video in marketing emails. In the recent study ‘2013 Online Video Marketing Survey and Business Video Report Trends’, compiling surveys of marketers, video usage in email marketing rose...
Software Video Tutorials – some software marketing examples
One of our series on software marketing using video, let's discuss software video turorials. These are a great (and pretty economical) way to provide both an efficient and friendly support channel for your app, as well as a looking glass into the intimate details that your more curious potential customers...